How does this all work?


How do I get started with a custom project?

Send us a message through the Go the Distance contact form. Tell us a little about who you are and what your project is. In addition to the technical details, include any important constraints, concerns, and deadlines.

How much does it cost?

Every project is different. Once we know more about yours, we will send you a detailed quote. At The Distance, we quote a single design fee for an entire project, not an hourly rate. After the proposal is accepted, a 50% down payment will be required, with the remaining 50% due upon completion of the project.

How does the design process work?

The first step is to dive into details. From an initial discussion, we will create a design brief that sums up the project and provides direction moving forward. 

Design brief in hand, comps or sketches are drawn up so we can start to narrow down the focus and hone in on a final design solution.

Once a direction is determined, we will continue to flesh out the design, taking feedback along the way to ensure the end product meets all of your needs. There will be plenty of back-and-forth to make it a true collaboration.

HOW many options do I get to see?

Anywhere from 2–4 design options will be presented. From there we can choose a direction to explore further.

How long does it take?

It bears repeating—every project is different! A simple logo job could be as quick as a few weeks, while a full brand identity project could take a few months or more. It all depends on how complicated the project is.

What if the scope changes?

OK, so you've got your quote and have gotten into the design process. Things are going well. But wait! Seeing these designs makes you think we ought to expand our initial idea a little more...

Sometimes the scope of a project might change after we get started. If the project grows, we will reevaluate the quoted design fee. All new costs will be discussed and approved before proceeding.

Terms and conditions

In order to best serve you, I will provide you with terms and conditions of working with The Distance before we get started on the design. These are guidelines set up to ensure we're all on the same page and we know what to expect before a project is even begun, so we can focus on what's really important—realizing your vision. Going the distance.



What is letterpress?

Letterpress printing is a centuries-old method of printing wherein ink is applied to three-dimensional letterforms, which are then pressed into a sheet of paper. The result is a tactile, embossed print. 

The last modern letterpresses were built in the mid-twentieth century, and only a fraction of them remain today as offset printing took over the commercial printing industry as the most efficient and cost effective way to print large quantities at high speeds.

But the last several years have seen a renaissance in letterpress printing as an art form. At The Distance you can get beautiful design done especially with letterpress in mind so as to best take advantage of the strengths of the medium.

What is offset printing?

Offset printing is the most common type of printing in the world. Newspapers, magazines, postcards, you name it—it was probably offset printed. 

Offset gets its name from the process itself. Flexible plates are etched with the image to be printed and then rolled around a cylinder on the press. This cylinder is coated in a thin film of water that is repelled from the etched areas. Oil-based ink is repelled by the water but sticks to the etched areas.

Then the inked parts of the cylinder are rolled (or offset!) onto another rubber blanket-wrapped cylinder, which is then rolled (offset!) onto a sheet of paper. The separation of the initial inking and the actual printing is required to keep the water from saturating the paper.

Offset presses can churn out an unbelievable quantity of prints per minute, which make them great for commercial printing. 

But with the right planning, offset printing can be just as stunning as letterpress, even though the image may not be embossed upon the paper. With translucent inks, spot colors, and other elements like aqueous coatings and die cutting, a simple offset print can be a work of art unto itself.

At The Distance, we really consider all the elements of a design with the final printed product in mind so we can maximize the end impact.